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SWOT SERIES: SPIRI-FINANCIAL ANALYSIS.

Good morning Monday digest readers and happy new week.
This week we'll be going into a series that will last some weeks and I promise you it'll be loaded and Interesting.
I have decided to write on a very popular topic SWOT and I know if I am just to discuss SWOT a lot of you have read different articles on it but I have come to give you something different:
The Spiri-Financial Analysis!
Today we'll be taking some introduction and next week we'll kick off on what we've got for you.


INTRODUCTION
SWOT analysis is an initialism for strengths , weaknesses , opportunities , and threats —and is a structured planning method that evaluates those four elements of a project, business venture or personality.
SWOT analysis can be carried out for a product, place, industry, or person.
And I want to believe you know here in CL Blogs we are interested in you as a person, so we'll be taking some series on how some Spiri-Financial Analysis can work it all out for you.

SWOT Analysis involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

And at this point I'll like to define some terms generally used in SWOT Analysis.
INITIALISM
1. Strengths: characteristics of the business, project or personality that give it an advantage over others
2. Weaknesses: characteristics that place the business, project or personality at a disadvantage relative to others
3. Opportunities: elements that the business, project or personality could exploit to its advantage
4. Threats: elements in the environment that could cause trouble for the business, project or personality

FACTORS 1. Internal factors – the strengths and
weaknesses internal to the business, project or personality.
Analysis may view the internal factors as
strengths or as weaknesses depending upon their effect on the business, project or personality objectives.
What may represent strengths with respect to one objective may be weaknesses (distractions, competition) for another objective.

2. External factors – the opportunities and threats presented by the environment external to the business, project or personality.
The external factors may include macroeconomic matters, technological change, legislation, and sociocultural changes, as well as changes in the marketplace or in competitive position.

It is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always endanger yourself.        
-The Art of War (Sun Tzu).

All these being said I just had to come to the conclusion that:
If what appears strength may be weaknesses to another then all these can be strengths or even weaknesses depending on the position of the business/ Project/ Personality in view.

Till next week when we'll be discussing Strength, Stay financially pure!

Oluwatobiloba Oshunbiyi,
Extracts: Wikipedia.
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